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Blue Bottle
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Blue Bottle Coffee
In 2020, Blue Bottle Coffee entered the Chinese market, partnering with Jishe to offer a full-service model covering production, branding, design, and supply chain management. This collaboration has been important to Blue Bottle's successful growth in China. Blue Bottle Coffee, made its initial foray into the Chinese market in 2020. 
Campaign

● Localized Merchandise Planning

Thoroughly combine the functionality and variety of the product. Plan the utilization of VI (Visual Identity) for the product in the Chinese market. Create a range of peripheral products.

● Zhangyuan Collection

Drawing inspiration from Zhang Garden, we meticulously unearth the fragmented memories of old Shanghai and seize those historical elements that have been refined and enriched by the passage of time. The weaving elements derived therefrom are artfully integrated into our design, fusingwith modern aesthetics. This results in a collection that not only preserves the antique allure but also brims with contemporary sensibilities. Ranging from the exquisitely detailed textures to the singularly stylish designs, and from the consummate craftsmanship to the highly original creativity, it has given birth to a series of truly remarkable and original products that showcase our unique ingenuity.

● Manufacture

Jade porcelain small round cup. Black walnut wood with wisteria & cup coaster. Traditional bamboo weaving technique applied to water-washed kraft paper.

Jishe deeply explores the essence of local culture and artfully intertwines the traditional with the modern, the East with the West. To create unique limited-edition products.

This Collection has been successively launched in Japan, South Korea and various locations across North America. And it continues to be
adored after by fans around the globe.

In February 2022, Blue Bottle Coffee opened seven official stores and one Pop-up Cafe in Shanghai, China.

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