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Moleskine
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Moleskine
JISHE and Moleskine reached a strategic partnership and cooperation agency agreement in 2021, which was an important step for Moleskine, which had just entered the Chinese market, to open up its market in China. They also carried out a cobranded cooperation with the Museum of Art Pudong (MAP) in Shanghai.
Brand Promotion Planning And Market Consulting Moleskine X MAP
With artistic chess serving as the integrating medium. They incorporated the unique features of the iconic architecture along the Huangpu River within the local art galleries in Shanghai, collaboratively composing a brand-new chapter in the cultural narrative by the banks of the Huangpu River.

● Design

The uniquely created chessboard notebook collection gift box contains a flip-top gift box, a customized notebook, a black-and-white acrylic chess set, a portable paper chessboard, and special limited-edition numbered bookmarks. This limited edition collection was launched in the Museum of Art Pudong and sold out, becoming a classic peripheral item of the MAP. It also made the Moleskine brand more familiar to consumers.
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