Water Filling Solution - Jishe (Singapore) Housewares Pte. Ltd.

New Balance

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New Balance

In 2024, New Balance introduced a revolutionary new product pool, expertly designed and crafted by Jishe. With its expertise and distinct advantages spanning product development, design, marketing strategies, quality control, and a wealth of experience in brand IP cobranding initiatives, Jishe has successfully tackled the long-term requisites of clients.

Through exhaustive market research, delving into the multifaceted demands of diverse customer cohorts, a comprehensive and all encompassing product pool has been erected. Concurrently, the platform points management system for New Balance has been instituted, along with the seamless global connection of CRM, ensuring a streamlined and efficient customer relationship experience.

CRM Solution

● JISHE Created a New Balance multi-channel member exchange system for the exchange of over 30 products with multiple prices. The products on the system shell were sold out within 3 days.

● JISHE provided 1906 VIP member gift solutions.

We have developed a comprehensive membership product and service system for New Balance, featuring tailored membership strategies and a diverse product line designed to cater to consumer needs across multiple scenarios. By integrating market research, we have gained an in-depth understanding of the multifaceted demands of different customer segments, enabling us to collaborate with clients to launch product lines that align with New Balance's brand identity. Through a combination of online and offline interactive experiences, we aim to deepen members' sense of brand loyalty.

Currently, New Balance's customer points system has established redemption scenarios for these products across NB ecommerce platform, mini-programs, and offline stores.